| 
        Example: Cell phone selecting
        Selecting the cell phone with Analitical Hierarchy Process
 
 
 
    
    
    
        
            |  |   I want to buy a cell phone.I do not know how to choose one among three models which I like.
 
 
 
 |  
 
    
    
    
        
            |  | 
 
  |  | Maybe AHP can help you. |  
            | Hi!What's
 up?
 
 | I want to buy a cell phone, but
 I do not know
 how to decide which
 one to
 buy.
 
 |   |  
            | A, H, what? |  
    
        
            | AHP
 (Analytical
 Hierarchy
 Process)
 is
 a process
 for developing
 a numerical score
 to rank
 each
 decision alternative based on how well each alternative meets the decision maker’s criteria.
 |  | It sounds to
 complicated
 to me.
 But, let's
 try.
 |  
 
 
    
        
            | What characteristics of cell  phone are important to you? 
   Well, I want it to be good quality, to work properly and  as expected all the time, then battery life that it is not short. Of course, it is important to look nice and to have other useful features like mp3 player, camera with high resolution, radio and some other stuff.
 | Great! So, your criteria by whichyou will choose ideal cell phone
 for you are the quality, life
 battery, design, and
 other features.
 
  |  
            | Yes! 
 |  
         
         
    
        
            | Let's show it like this : | Which criteria is the most important to you? |  
            |  And now what?
 
 |  Well, the quality is for me more important then life battery ...and design a little more important
 then quality. I would not like to
 have an ugly cell phone with
 good quality, and then I do not
 want it to have low battery even
 if it is well designed cell phone.
 Uh, it is hard for me to define
 the rank of criteria.
 |  
         
 
    
        
            | No problem. AHP is
 ideal
 method
 for such
 situations.
 
 On
 123ahp.com
 on the
 scale 1-9
 select the
 importance
 of
 each
 criteria
 to another
 one to get
 their
 ranking.
 
 |  |  
 
    
        
            | In the same principle compare the cell phones by each criteria.
 |  
            |  |  
            | Hm, it looks simple. I entered all my preferences.
 |  
 
    
        
            | O.K. By
 the last
 click you
 get
 the result.
 Rank of
 alternatives
 and criteria
 will
 show up.
 
 |   |  
    
        
            |  |  
            | So, this is the cell phone that best fits my preferences and criteria.
 |  
 
    
        
            | For more details you can click on the "details".
 | Aditionaly you can make a detailed analysis and compare the ranked
 alternatives with costs or check the
 similar case in decision library.
 |  
            |  |  
 
    
        
            |  | What if I change my mind in some preference or criteria?
 |  
            | 
 Simply
 change
 selected value
 on the scale
 and you
 can go
 back on
 any step.
 By free
 registration
 you can save
 your
 calculation
 of decision
 process
 and later
 change it.
 |  |  
            | You can also propose
 for others
 your calculation
 or template
 and go through
 decision library.
 |  
 
 
    
        
            |  |  | Great! 
 No more problems 
 with decision making for me! |  
            |       
 
 
 
 
 
 Is that 
 AHA effect 
 in your case?
 |  
 
 |  
         
            |  | Wait a minute! I can select in the same method cars, house, suppliers,
 projects and etc. Right?
 | Just to a minute! You are decision maker!
 123ahp.com is excellent tool
 that can help you to make it
 and analyze it.
 Based on your preferences
 and your criteria it is your
 responsibility. You are making
 your choice and your decision.
 
 
 
 
 
 
 
 
 I got it!
 My choice, My decision
 
 |  
            | 
 
  |  
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